We designed The Collective’s brand to reflect its unapologetically bold spirit and mission to reshape the cannabis industry from the inside out. Inspired by the their legacy and vision for wider access and elevated experiences, we crafted a visual identity that feels modern, unifying, and culturally in tune. From the logo to the tone of voice, every element reinforces The Collective’s role as a trailblazer: built by those who know what’s missing and aren’t afraid to build what’s next.